What is Redirection?
This is a process where we forward or divert a URL to a different URL. Here are the possible reasons for forwarding URLs
- Page is Removed that causes to be not found
- URL Renaming for SEO Purposes
- Content is Transferred to a different Domain or URL
What are the Types of URL Redirections?
It is important to let you know that this is not a good practice in terms of your SEO Campaign as this will have negative effect in your campaign. So it is highly noted that never do this redirection.
301 Permanent Redirection
This is a server response when a request to view a previous URL is now being diverted to the updated URL. What this do in the SEO side is all the link juices that was created or developed for the previous URL is now passed on to the current and updated URL.
This is highly important that broken links or error pages are immediately fixed with 301 Permanent Redirection.
302 Temporary Redirection
This is a server response that is common for a web page that is currently being fixed or constructed as a new page. In which the initial reaction to work on is apply and look for the best page to apply for 302 temporary redirection.
Remember that this is a temporary redirections and make sure that it stay as temporary, otherwise the best option to apply is 301 Permanent redirection.
This is a redirection executed on a page level, loading is slower and not suitable for SEO practice.
URL redirection before was not a practiced that we use for SEO purposes, not like today that we apply this fluently because we understand now that URLs that are removed still has its value in it or what we call link juice that can be transferred to another URL.
Helpful Tools to Use
http://www.htaccessredirect.net/ – For those who are not proficient in working around .HTaccess but would love to try it out on your own then you should use this tool
https://wordpress.org/plugins/simple-301-redirects/ – For those who are using WordPress, I have been using this tool for some time now and it’s easy to work around it