This maybe a way for Bing to compete in this recognized era of mobile revolution where content discovery, push notifications and shared postings is now in demand for the content-hungry readers.
What does this mean for Bing?
Having their very own content publishing portal where publishers have another option to submit their news websites, this gives Bing fresh and diverse contents that their readers can appreciate.
Bing emphasizes on the following criteria in evaluating the value of the news websites
Newsworthiness – Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns, product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.
Originality – Provide unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.
Authority – Identify sources, authors, and attribution of all content. News sites with authority maintain the highest level of trust and respect from our users.
Readability – Create content with correct grammar and spelling, and keep site design easy for users to navigate. Advertising should never interfere with the user experience.