Most of the SEO’s will promise a lot of things just to get that marketing budget that was set for a local business, promising things that they are not really familiar with.
Simply put by hiring an SEO that will work on a local business website, I suggest that you should also be aware on what is being worked on your website, here is a simple checklist on what work you should expect.
On-Page Optimization Review
It should be explained why putting the proper header tags and emphasis on when to use bold tag, what and why there is a recommendations to change the meta data. Other aspects of on-page optimization review should be explained effectively by the SEO to identify if the correct keywords are being targeted for the local SEO campaign.
Content Targeted to the Locality
It is important that the current content is specific to the local area that is being optimized. Your content should enable the users to be satisfied with what they are reading.
Proper tagging (alt tags and title tags) should be added for the images including the renaming of image files.
Social Media Advantage
Leverage on the power of social media, although there is no confirmation yet on the direct effect it has for the SEO, indirectly it gains a huge effect in terms of branding of your local business with the use of social media.
Create a Local Page from Google Plus
Signing-up to Google Plus to create a local page, adds value (ranking) to your local seo campaign.
NAP (Business Name, Address and Phone Number)
Before anything else, make sure that NAP or Business Name, Business Address and Business Phone Numbers are all correct and active especially for the Phone Number.
Physical Business Address Should Be Accurate
Please do not use PO Box, or false address, you will simply have a big problem in the long run. Make the address accurate to your business location especially for Google Maps.
Phone Number Should Be Working Correctly
Please use only a working phone number for your business because you will expect inquiry calls from online visitors especially when local seo campaign starts rolling.
Always Ask for a Review
For every satisfied clients or customers remind them to share their experience in how they satisfied with the customer service your business have provided. Always open up to what they say either negative or positive.
High-Quality Business Listing Sites
You will notice reviews from business listing sites, as some customers prefer a 3rd party site to share their experience just like Yelp, HotFrog, or other business listing sites. Open your mind on what they say either positive or negative, if you need to respond, then do it in a manner of professionalism and courteousness, simply learn from that if it needs improvement from your service.
Request Local Recognition (Links)
If you know a friend who owns a local website, or a local business website owners then you can ask then to let your business website be recognized.
The goal for the Local SEO is to gain recognition in your local area for your business when searched online, that is the only focus you need to work on for your local-based website.